Privacy policy

Last updated: March 15, 2026

The website www.unconventional.in (“Platform”) is operated by Unconventional (“Company”, “we”, “our”, or “us”). Through the Platform, the Company facilitates the listing, exhibition, and sale of fashion, streetwear, lifestyle products, and related merchandise from independent and homegrown brands (“Products”) to users of the Platform (“Users”).

The terms “Company”, “we”, “us” or “our” refer to Unconventional, the operator of the Platform. The terms “you”, “your”, or “User” refer to any individual accessing or using the Platform.

We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy (“Policy”), together with our Cookie Policy, outlines the nature of information we collect, how we use it, how we store it, and the measures taken to safeguard it.

This Policy applies solely to the information collected through the Platform and does not extend to any other website, platform, or offline interactions.

By accessing, browsing, registering on, or purchasing Products through the Platform, you agree to the terms outlined in this Policy and consent to the collection, storage, processing, and sharing of your information in accordance with applicable laws.

By using the Platform, you also consent to the Company sharing certain information with third-party brands, vendors, service providers, and logistics partners engaged by the Company to facilitate the functioning of the Platform and the sale and delivery of Products.

Terms not specifically defined in this Policy shall have the meaning assigned to them in the Platform’s 


Terms and Conditions. This Privacy Policy may be updated periodically in order to comply with applicable laws or reflect changes in our data practices. Updated versions will be published on the Platform.


1. PURPOSE AND USE OF INFORMATION

We collect and process Personal Information in order to operate, maintain, and improve the services offered through the Platform.

Your information may be used for the following purposes:

a) To create and manage your user account on the Platform.

b) To process and fulfill orders, deliver Products, manage payments, and communicate with you regarding your purchases, order status, and related updates.

c) To improve the functionality, performance, and usability of the Platform.

d) To personalise your experience and recommend Products that may be relevant to your preferences.

e) To comply with applicable legal obligations.

f) To detect, prevent, and investigate fraudulent activity, abuse, or security threats.

g) To address queries, disputes, grievances, or complaints related to the use of the Platform.

2. INFORMATION COLLECTED

Users may browse certain parts of the Platform without revealing Personal Information. However, accessing specific services such as creating an account or placing an order may require the submission of certain information.

Information collected may include:

  • Name

  • Email address

  • Phone number

  • Password for account access

  • Billing address

  • Shipping address

When placing an order, additional details required for delivery and billing may also be collected.

We may also collect certain technical and usage information such as:

  • Device type and operating system

  • Browser type

  • Internet Protocol (IP) address

  • Device identifiers

  • Access times and browsing behaviour

  • Pages visited and click patterns

Such information helps us understand how users interact with the Platform and allows us to improve our services.

Users may request withdrawal of consent for the collection or processing of Personal Information by contacting us through the email address listed in the Contact section of this Policy. Please note that withdrawal of consent may limit access to certain services on the Platform.


3. PERSONAL INFORMATION

“Personal Information” refers to any information that identifies or can be used to identify an individual, including but not limited to:

  • Name

  • Email address

  • Phone number

  • Residential or billing address

We collect Personal Information when you:

  • Create an account

  • Place an order

  • Contact customer support

  • Participate in surveys or promotional activities

Personal Information may be used to:

  • Process and deliver your orders

  • Facilitate returns or exchanges

  • Provide customer support

  • Improve our Platform and services

  • Conduct internal analysis and research

In certain circumstances, aggregated and anonymised information may be shared with third parties for analytics or business insights.


4. DISCLOSURE AND SHARING OF INFORMATION

We may share your information in the following circumstances:

a. Payment Processing

When you make a purchase on the Platform, payments may be processed through third-party payment gateway providers. These providers may collect financial information such as credit card details, debit card details, bank information, or UPI details.

Such information is processed directly by the payment gateway providers under secure encryption protocols. The Company does not store or process your financial information directly.

The use of payment services is governed by the respective terms and privacy policies of the payment gateway provider.

b. Service Providers

We may share information with third-party service providers engaged for:

  • logistics and delivery services

  • payment processing

  • data analytics

  • website maintenance and hosting

  • marketing and communications

These service providers are required to maintain confidentiality and protect your information.

c. Business Transfers

If the Company undergoes a merger, acquisition, or transfer of business assets, user information may be transferred as part of that transaction.

d. Legal Requirements

We may disclose Personal Information if required by law, governmental authorities, or legal process, or where necessary to protect the rights, safety, and property of the Company, its users, or the public.


5. SENSITIVE PERSONAL INFORMATION

Sensitive Personal Information may include information such as:

  • account passwords

  • financial details

  • biometric information

  • health-related data

The Platform generally does not collect Sensitive Personal Information except where required for account security or payment processing.

Any such information is handled in accordance with applicable legal requirements and appropriate security safeguards.


6. SECURITY AND DATA PROTECTION

We take appropriate technical and organisational measures to safeguard Personal Information against unauthorized access, misuse, disclosure, alteration, or destruction.

These measures include:

  • secure servers

  • encrypted communication protocols

  • restricted access controls

  • firewalls and other technical safeguards

While we strive to protect your information, no method of data transmission over the Internet can be guaranteed to be completely secure.

Access to Personal Information is limited to employees, service providers, and authorised personnel who require it to perform their duties.


7. THIRD-PARTY WEBSITES

The Platform may contain links to third-party websites or services. Once you leave our Platform, we are not responsible for the privacy practices of such external websites.

Users are advised to review the privacy policies of those websites before providing any personal information.


8. CHILDREN’S INFORMATION

The Platform is intended for use by individuals who are 18 years of age or older. We do not knowingly collect Personal Information from individuals under the age of 18.

If we become aware that information has been collected from a minor, we will take appropriate steps to remove such information from our records.


9. CONTACTING USERS

We may contact you using the details you provide for purposes including:

  • confirming and processing orders

  • delivery and return coordination

  • responding to customer queries

  • informing you about new products, offers, or services (where consent has been provided)

  • requesting feedback or participation in surveys

Participation in surveys or marketing communications is voluntary.


10. DATA ACCURACY

Users may request corrections or updates to their Personal Information by contacting us through the contact details provided below.

We will make reasonable efforts to ensure that your information remains accurate and up to date.



11. ACCOUNT TERMINATION

If you choose to close your account or if your account is terminated due to violation of Platform policies, certain information may still be retained where required:

  • for legal compliance

  • to prevent fraud

  • to resolve disputes

  • to enforce agreements

Such information will be retained only for as long as necessary under applicable law.


12. CONSENT AND POLICY CHANGES

By using the Platform, you consent to the terms outlined in this Privacy Policy.

If the Policy is updated or modified, the revised version will be posted on this page. Continued use of the Platform after such updates constitutes acceptance of the revised Policy.


13. CONTACT INFORMATION

If you have any questions, concerns, or requests regarding this Privacy Policy, you may contact us at:

Email: hello@unconventional.in
Address:
Unconventional
1st Floor, Legend Landmark : Eastern Diagnostics
5C, Alipore Park Rd
Alipore, Kolkata
West Bengal 700027
India