Not about us [!!]
Unconventional is an interactive multi-design retail space, based out of Kolkata. Presenting meticulously curated designers from India, that have broken conventions, uniforms, & blurred lines themselves, to drive a cultural shift with their unique design identity.
It's born out of a mother & son's desire to break conventions in society & city and authenticate self-expression. We're done complaining about a city we call home without attempting to change it.
The space mirrors the city's desire to interact with fashion & design on a global level. Providing a space for Calcutta that isn't isolated from the world, but an extension of it.
OUR BRANDS
MAGAZINE
Unconventional — Core Values
ACCESS GRANTED [!!]
RETAIL IS NOT DEAD [!!]
DO NOT CONFORM [!!]
CALCUTTA? WHY NOT [!!]
IT'S FOR EVERYONE BUT NOT FOR ANYONE [!!]
this space does not exist [!!]
The space created is a layered proposition, negotiating varying states of function and sensation. The large sphere is the show-stopper that leads to an unexpected encounter for anyone who enters.
The entire space mimics the central sphere, with curves in every corner. The sphere obstructs your view of different parts of the studio, transporting you to different setups as you move around it. You don't get to see and experience everything all at once.
The lights and sound are as functional as they are sensory. You'd be equally intrigued by the ripple metal ceiling as you would by the reception table that seems to float in the air. The neutral tones of gray micro-concrete, black veneer, and metallic finishes add a sense of neutrality that is then contrasted by the Unconventional-ity of the clothes, furniture, and the people.
What do we offer?
A space that actually gets your vision and translates it for you. Whether that's a full collection on the floor, an installation that stops people mid-step, or an experience built entirely around your brand.
We come in with a platform and the push: promotion across Unconventional's socials (Reels, posts, stories — depending on what fits the narrative), plus in-store push where your pieces are actively introduced and sold while you’re on display. Beyond that, you tap into our network artists, DJs, promoters, and even local publications when the moment calls for it.
The platform is yours. From theme to production, you shape it how you want, so it carries your identity, not ours.
Rent the Space
₹50K per day or 30% commission — whichever works out to be higher.
Production and execution during the event is on you.
We bring the space, the platform, and the push.
If your collection lands with our audience, we're open to stocking select SKUs. so it doesn't stop at a pop-up.
We run 1–3 day exhibits over weekends. To give your drop the visibility it deserves, we need at least 45 days' heads up.
Already in the space
Almost Gods, BALAV, RKIVE CITY, HSHTG, Polite Society, Farak Wear, Gully Labs and Stamp Duty.
ENQUIRE FOR A SPACE
If you have any questions, concerns, or requests, you may contact us at: okcool@unconventional.in