Cookie Policy

The website [www.unconventional.in] (“Platform”) is operated by Unconventional (“Company”, “we”, “our”, or “us”). Through the Platform, the Company facilitates the listing, exhibition, and sale of fashion, streetwear, lifestyle products, and related merchandise from independent and homegrown brands (“Products”) to users of the Platform (“Users”).

The terms “you”, “your”, or “User” refer to any individual accessing or using the Platform.

We respect your privacy and are committed to protecting the information collected through our Platform. This Cookie Policy (“Policy”), read together with our Privacy Policy, explains how cookies and similar technologies are used when you access or interact with our Platform.

This Policy applies only to information collected through the Platform and not to information collected through any other websites or offline channels.

Please read this Cookie Policy carefully to understand how cookies and tracking technologies are used when you access or use our Platform.

We may update or modify this Policy from time to time to comply with applicable laws or to reflect changes in our use of cookies and tracking technologies. Any updates will be reflected on this page.

1. COOKIES

Our Platform may use “cookies” and similar tracking technologies to improve your browsing experience.

A cookie is a small text file stored on your device when you visit a website. Cookies help websites function efficiently and provide information to website operators.

Cookies may vary based on their origin, purpose, and duration.

Types of Cookies We May Use

1. First-Party Cookies
These cookies are placed directly by our Platform and are used to enable core website functionality.

2. Third-Party Cookies
These cookies are placed by external services integrated into the Platform such as analytics providers or payment gateways.

3. Strictly Necessary Cookies
These cookies are essential for the technical operation of the Platform. They allow you to navigate the website and use features such as secure login, cart functionality, and checkout.

4. Performance Cookies
These cookies collect information about how visitors use the Platform, such as pages visited, time spent on the site, and any errors encountered. This information helps us improve website performance.

5. Functionality Cookies
These cookies remember your preferences such as language, region, and login information in order to enhance usability.

6. Advertising or Targeting Cookies
These cookies may be used to deliver content or advertisements that are more relevant to your interests.

Cookie Duration

Cookies may also differ in how long they remain active:

  • Session Cookies are temporary and expire once you close your browser.

  • Persistent Cookies remain on your device until they expire or are manually deleted.

2. TRACKING TECHNOLOGIES

In addition to cookies, our Platform may use other tracking technologies that automatically collect certain technical information when you access the Platform.

This information may include:

  • Internet domain and host names

  • IP address

  • Browser type and version

  • Operating system

  • Device type (mobile, tablet, desktop)

  • Internet connection type

  • Geographic region

  • Pages visited and click paths

  • Date and time of access

This information is collected for analytical purposes and does not personally identify Users.

3. USE OF COOKIES AND TRACKING TECHNOLOGIES

Cookies and tracking technologies are used to improve the functionality and performance of our Platform and enhance the user experience.

We may use this information to:

  • Ensure the proper functioning of the Platform

  • Improve website performance and usability

  • Understand how Users interact with the Platform

  • Personalize content and product recommendations

  • Analyse trends and usage patterns

  • Improve marketing and customer experience

Some cookies may remember information previously provided by you while using the Platform.

Most internet browsers allow you to control cookies through browser settings. You may choose to:

  • Accept cookies

  • Receive notifications when cookies are placed

  • Disable or delete cookies

Please note that if cookies are disabled, certain features of the Platform may not function properly.

4. THIRD-PARTY COOKIES

Some pages of the Platform may contain cookies placed by third-party services such as:

  • analytics providers

  • payment gateways

  • embedded content providers

We do not control how third parties use cookies placed through their services. Users are encouraged to review the privacy policies of such third parties for further information.

Unconventional does not sell cookie-related data to third parties.

5. CONTACT US

If you have any questions regarding this Cookie Policy or our use of cookies and tracking technologies, please contact us at:

Email: okcool@unconventional.co.in
Website: www.unconventional.in